Comparing the Generalizability of Online and Mail Surveys in Cross-National Service Quality Research
To compare the generalizability of online and mail surveys in a cross-national service quality study, the authors use G-theory and find a comparable level of generalizability, though online surveys benefited from considerably lower costs. This article contributes to the current comparison of the res...
Veröffentlicht in: | Marketing Letters. - Springer Science + Business Media. - 17(2006), 2, Seite 119-136 |
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Format: | Online-Aufsatz |
Sprache: | English |
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2006
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Zugriff auf das übergeordnete Werk: | Marketing Letters |
Schlagworte: | Online marketing research Response quality Generalizability theory Mathematics Applied sciences Business Economics |
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