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150324s2006 xx |||||o 00| ||eng c |
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|a (DE-627)JST056336748
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|a (JST)40216670
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|a DE-627
|b ger
|c DE-627
|e rakwb
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|a eng
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1 |
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|a Deutskens, Elisabeth
|e verfasserin
|4 aut
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|a Comparing the Generalizability of Online and Mail Surveys in Cross-National Service Quality Research
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|c 2006
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|a Text
|b txt
|2 rdacontent
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|a Computermedien
|b c
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|a Online-Ressource
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|2 rdacarrier
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|a To compare the generalizability of online and mail surveys in a cross-national service quality study, the authors use G-theory and find a comparable level of generalizability, though online surveys benefited from considerably lower costs. This article contributes to the current comparison of the response quality between online and mail surveys. Furthermore, the authors illustrate how G-theory can be used to compare online and mail surveys and take data collection costs into account. Important implications include the process and results of comparing two survey modes and the effects for service research.
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|a Online marketing research
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|a Response quality
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|a Generalizability theory
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|a Mathematics
|x Applied mathematics
|x Statistics
|x Applied statistics
|x Descriptive statistics
|x Measures of variability
|x Statistical variance
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650 |
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4 |
|a Applied sciences
|x Research methods
|x Data collection
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650 |
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4 |
|a Business
|x Business administration
|x Corporate communications
|x External corporate communications
|x Marketing
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650 |
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4 |
|a Applied sciences
|x Research methods
|x Survey research
|x Survey methods
|x Questionnaires
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650 |
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4 |
|a Business
|x Accountancy
|x Financial accounting
|x Business expenses
|x Variable costs
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650 |
|
4 |
|a Economics
|x Microeconomics
|x Economic costs and benefits
|x Economic costs
|x Cost functions
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650 |
|
4 |
|a Business
|x Business information
|x Consumer research
|x Consumer surveys
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650 |
|
4 |
|a Business
|x Business administration
|x Corporate governance
|x Corporate policies
|x Cost control
|x Minimization of cost
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650 |
|
4 |
|a Business
|x Business operations
|x Commerce
|x Purchasing
|x Cost estimates
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650 |
|
4 |
|a Business
|x Business administration
|x Corporate communications
|x External corporate communications
|x Marketing
|x Marketing strategies
|
650 |
|
4 |
|a Mathematics
|x Applied mathematics
|x Statistics
|x Applied statistics
|x Descriptive statistics
|x Measures of variability
|x Statistical variance
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650 |
|
4 |
|a Applied sciences
|x Research methods
|x Data collection
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650 |
|
4 |
|a Business
|x Business administration
|x Corporate communications
|x External corporate communications
|x Marketing
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650 |
|
4 |
|a Applied sciences
|x Research methods
|x Survey research
|x Survey methods
|x Questionnaires
|
650 |
|
4 |
|a Business
|x Accountancy
|x Financial accounting
|x Business expenses
|x Variable costs
|
650 |
|
4 |
|a Economics
|x Microeconomics
|x Economic costs and benefits
|x Economic costs
|x Cost functions
|
650 |
|
4 |
|a Business
|x Business information
|x Consumer research
|x Consumer surveys
|
650 |
|
4 |
|a Business
|x Business administration
|x Corporate governance
|x Corporate policies
|x Cost control
|x Minimization of cost
|
650 |
|
4 |
|a Business
|x Business operations
|x Commerce
|x Purchasing
|x Cost estimates
|
650 |
|
4 |
|a Business
|x Business administration
|x Corporate communications
|x External corporate communications
|x Marketing
|x Marketing strategies
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655 |
|
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|a research-article
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700 |
1 |
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|a de Jong, Ad
|e verfasserin
|4 aut
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700 |
1 |
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|a de Ruyter, Ko
|e verfasserin
|4 aut
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700 |
1 |
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|a Wetzels, Martin
|e verfasserin
|4 aut
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773 |
0 |
8 |
|i Enthalten in
|t Marketing Letters
|d Springer Science + Business Media
|g 17(2006), 2, Seite 119-136
|w (DE-627)271175397
|w (DE-600)1478939-5
|x 1573059X
|7 nnns
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1 |
8 |
|g volume:17
|g year:2006
|g number:2
|g pages:119-136
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|u https://www.jstor.org/stable/40216670
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|d 17
|j 2006
|e 2
|h 119-136
|