Telephoned appointment-scheduling by a physician's office : does it work?

Are phone calls reminding patients of recall appointments a worthwhile marketing tool? Evidence from a dermatologist's practice suggests that, though patients find the calls acceptable, such calls do not increase the short-term revenue of a practice. They do, however, appear to increase the lik...

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Bibliographische Detailangaben
Veröffentlicht in:Journal of health care marketing. - 1980-1981. - 9(1989), 4 vom: 30. Dez., Seite 61-3
1. Verfasser: Gelb, B D (VerfasserIn)
Format: Aufsatz
Sprache:English
Veröffentlicht: 1989
Zugriff auf das übergeordnete Werk:Journal of health care marketing
Schlagworte:Comparative Study Journal Article
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