Telephoned appointment-scheduling by a physician's office : does it work?
Are phone calls reminding patients of recall appointments a worthwhile marketing tool? Evidence from a dermatologist's practice suggests that, though patients find the calls acceptable, such calls do not increase the short-term revenue of a practice. They do, however, appear to increase the lik...
| Veröffentlicht in: | Journal of health care marketing. - 1980-1981. - 9(1989), 4 vom: 30. Dez., Seite 61-3 |
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| 1. Verfasser: | |
| Format: | Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1989
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| Zugriff auf das übergeordnete Werk: | Journal of health care marketing |
| Schlagworte: | Comparative Study Journal Article |
| Zusammenfassung: | Are phone calls reminding patients of recall appointments a worthwhile marketing tool? Evidence from a dermatologist's practice suggests that, though patients find the calls acceptable, such calls do not increase the short-term revenue of a practice. They do, however, appear to increase the likelihood that a patient will return |
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| Beschreibung: | Date Completed 02.02.1990 Date Revised 30.11.2018 published: Print Citation Status MEDLINE |
| ISSN: | 0737-3252 |