Hospital benefit segmentation
Market segmentation is an important topic to both health care practitioners and researchers. The authors explore the relative importance that health care consumers attach to various benefits available in a major metropolitan area hospital. The purposes of the study are to test, and provide data to i...
| Veröffentlicht in: | Journal of health care marketing. - 1980-1981. - 6(1986), 4 vom: 29. Dez., Seite 26-33 |
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| Format: | Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1986
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| Zugriff auf das übergeordnete Werk: | Journal of health care marketing |
| Schlagworte: | Journal Article |