Hospital benefit segmentation

Market segmentation is an important topic to both health care practitioners and researchers. The authors explore the relative importance that health care consumers attach to various benefits available in a major metropolitan area hospital. The purposes of the study are to test, and provide data to i...

Ausführliche Beschreibung

Bibliographische Detailangaben
Veröffentlicht in:Journal of health care marketing. - 1980-1981. - 6(1986), 4 vom: 29. Dez., Seite 26-33
1. Verfasser: Finn, D W (VerfasserIn)
Weitere Verfasser: Lamb, C W Jr
Format: Aufsatz
Sprache:English
Veröffentlicht: 1986
Zugriff auf das übergeordnete Werk:Journal of health care marketing
Schlagworte:Journal Article
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