Root canals and retailing. When it comes to merchandising activities in a dental office, dentists are their own worst critics
As professional service providers continue to face an increasingly competitive environment, marketing becomes a more attractive prospect. One marketing activity that has emerged in recent years is the retailing of products related to one's profession directly from the office. The authors explor...
| Veröffentlicht in: | Journal of health care marketing. - 1980-1981. - 14(1994), 4 vom: 14., Seite 36-40 |
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| Weitere Verfasser: | , |
| Format: | Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1994
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| Zugriff auf das übergeordnete Werk: | Journal of health care marketing |
| Schlagworte: | Journal Article |
| Zusammenfassung: | As professional service providers continue to face an increasingly competitive environment, marketing becomes a more attractive prospect. One marketing activity that has emerged in recent years is the retailing of products related to one's profession directly from the office. The authors explore the retailing phenomenon from the perspective of dentists and dental patients and find that patients are less critical of the practice than dentists are themselves |
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| Beschreibung: | Date Completed 12.04.1996 Date Revised 18.12.2000 published: Print Citation Status MEDLINE |
| ISSN: | 0737-3252 |