Root canals and retailing. When it comes to merchandising activities in a dental office, dentists are their own worst critics
As professional service providers continue to face an increasingly competitive environment, marketing becomes a more attractive prospect. One marketing activity that has emerged in recent years is the retailing of products related to one's profession directly from the office. The authors explor...
| Veröffentlicht in: | Journal of health care marketing. - 1980-1981. - 14(1994), 4 vom: 14., Seite 36-40 |
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| Format: | Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1994
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| Zugriff auf das übergeordnete Werk: | Journal of health care marketing |
| Schlagworte: | Journal Article |