Corporate buying of health care plans : a framework for marketing theory and practice

Much of the research in health care plan and provider selection has focused on the patient's selection process. The authors report on the increasing need to understand the corporation's decision process in selecting health care plans and providers. Managed care marketers need to understand...

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Bibliographische Detailangaben
Veröffentlicht in:Journal of health care marketing. - 1980-1981. - 10(1990), 2 vom: 22. Juni, Seite 36-41
1. Verfasser: Lindenmuth, L J (VerfasserIn)
Weitere Verfasser: Burger, P C
Format: Aufsatz
Sprache:English
Veröffentlicht: 1990
Zugriff auf das übergeordnete Werk:Journal of health care marketing
Schlagworte:Journal Article
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