Corporate buying of health care plans : a framework for marketing theory and practice
Much of the research in health care plan and provider selection has focused on the patient's selection process. The authors report on the increasing need to understand the corporation's decision process in selecting health care plans and providers. Managed care marketers need to understand...
| Veröffentlicht in: | Journal of health care marketing. - 1980-1981. - 10(1990), 2 vom: 22. Juni, Seite 36-41 |
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| Format: | Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1990
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| Zugriff auf das übergeordnete Werk: | Journal of health care marketing |
| Schlagworte: | Journal Article |