Lovemark Effect : Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University
The purpose of this paper is to consolidate the measurement of a lovemark and unify a set of elements that form a lovemark in university institutions by considering the differences between students and graduates. Based on a review of factors that build a lovemark, brand loyalty relationships were ex...
Veröffentlicht in: | Innovar: Revista de ciencias administrativas y sociales. - Facultad de Ciencias Económicas, Universidad Nacional de Colombia. - 30(2020), 75, Seite 43-56 |
---|---|
1. Verfasser: | |
Weitere Verfasser: | , , |
Format: | Online-Aufsatz |
Sprache: | English |
Veröffentlicht: |
2020
|
Zugriff auf das übergeordnete Werk: | Innovar: Revista de ciencias administrativas y sociales |
Schlagworte: | Business Behavioral sciences Philosophy Education Social sciences Mathematics |
Online verfügbar |
Volltext |