Lovemark Effect : Analysis of the Differences between Students and Graduates in a Love Brand Study at a Public University

The purpose of this paper is to consolidate the measurement of a lovemark and unify a set of elements that form a lovemark in university institutions by considering the differences between students and graduates. Based on a review of factors that build a lovemark, brand loyalty relationships were ex...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Innovar: Revista de ciencias administrativas y sociales. - Facultad de Ciencias Económicas, Universidad Nacional de Colombia. - 30(2020), 75, Seite 43-56
1. Verfasser:	Montoya-Restrepo, Iván Alonso (VerfasserIn)
Weitere Verfasser:	Sánchez-Torres, Javier A., Rojas-Berrio, Sandra Patricia, Montoya-Restrepo, Alexandra
Format:	Online-Aufsatz
Sprache:	English
Veröffentlicht:	2020
Zugriff auf das übergeordnete Werk:	Innovar: Revista de ciencias administrativas y sociales
Schlagworte:	Business Behavioral sciences Philosophy Education Social sciences Mathematics