Braving the Burqini™: re-branding the Australian beach

A cross between a bikini and a burqa, the Burqini™ reworks a conventional symbol of Australian culture in terms consistent with Muslim modesty. In turn, the Burqini™ stakes a deeply ironic claim to one of the nation's most revered sites: the beach. This article thus considers its significance i...

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Bibliographische Detailangaben
Veröffentlicht in:Cultural Geographies. - SAGE. - 17(2010), 3, Seite 379-390
1. Verfasser: Khamis, Susie (VerfasserIn)
Format: Online-Aufsatz
Sprache:English
Veröffentlicht: 2010
Zugriff auf das übergeordnete Werk:Cultural Geographies
Schlagworte:Behavioral sciences Physical sciences Business Social sciences Religion
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520 |a A cross between a bikini and a burqa, the Burqini™ reworks a conventional symbol of Australian culture in terms consistent with Muslim modesty. In turn, the Burqini™ stakes a deeply ironic claim to one of the nation's most revered sites: the beach. This article thus considers its significance in relation to two dominant stereotypes in recent Australian history: the 'beach babe', typically blonde, blue-eyed and bikinied; and a view of conservative Muslim culture that had taken shape in mainstream Australian media: as restrictive, regressive and misogynist. By appropriating the traditional bikini design for a contemporary Muslim clientele, the Burqini™ is both a confronting cultural statement and a bold example of 21st century world fashion. 
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