Braving the Burqini™: re-branding the Australian beach
A cross between a bikini and a burqa, the Burqini™ reworks a conventional symbol of Australian culture in terms consistent with Muslim modesty. In turn, the Burqini™ stakes a deeply ironic claim to one of the nation's most revered sites: the beach. This article thus considers its significance i...
| Veröffentlicht in: | Cultural Geographies. - SAGE. - 17(2010), 3, Seite 379-390 |
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| 1. Verfasser: | |
| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
2010
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| Zugriff auf das übergeordnete Werk: | Cultural Geographies |
| Schlagworte: | Behavioral sciences Physical sciences Business Social sciences Religion |
| Zusammenfassung: | A cross between a bikini and a burqa, the Burqini™ reworks a conventional symbol of Australian culture in terms consistent with Muslim modesty. In turn, the Burqini™ stakes a deeply ironic claim to one of the nation's most revered sites: the beach. This article thus considers its significance in relation to two dominant stereotypes in recent Australian history: the 'beach babe', typically blonde, blue-eyed and bikinied; and a view of conservative Muslim culture that had taken shape in mainstream Australian media: as restrictive, regressive and misogynist. By appropriating the traditional bikini design for a contemporary Muslim clientele, the Burqini™ is both a confronting cultural statement and a bold example of 21st century world fashion. |
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| ISSN: | 14770881 |