An Empirical Analysis of Scarcity Strategies in the Automobile Industry
Recent product introductions such as the Xbox 360, Sony Playstation 2, and PT Cruiser have been characterized by shortage of these products. Some experts have suggested that such scarcity can be a deliberate strategy for making the product more desirable. In this paper, we empirically examine the re...
| Veröffentlicht in: | Management Science. - Institute for Operations Research and the Management Sciences, 1954. - 55(2009), 10, Seite 1623-1637 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
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2009
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| Zugriff auf das übergeordnete Werk: | Management Science |
| Schlagworte: | marketing new products competitive strategy signaling econometrics aggregate logit models economic theory testing Economics Applied sciences Business mehr... |
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