Collaborative Product and Market Development: Theoretical Implications and Experimental Evidence
In alliances jointly developing product and market, we first investigate how (a) the number of networks competing to develop a product, (b) the number of alternative technology platforms, and (c) market sensitivity to product development expenditures affect investments of partnering firms. We find t...
| Veröffentlicht in: | Marketing Science. - Institute for Operations Research and the Management Sciences. - 24(2005), 3, Seite 396-414 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
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2005
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| Zugriff auf das übergeordnete Werk: | Marketing Science |
| Schlagworte: | new product research alliances experimental economics game theory two-stage competition Social sciences Economics Business Behavioral sciences Applied sciences |
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