Representation and Inference of Lexicographic Preference Models and Their Variants
The authors propose two variants of lexicographic preference rules. They obtain the necessary and sufficient conditions under which a linear utility function represents a standard lexicographic rule, and each of the proposed variants, over a set of discrete attributes. They then: (i) characterize th...
Veröffentlicht in: | Marketing Science. - Institute for Operations Research and the Management Sciences. - 26(2007), 3, Seite 380-399 |
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Format: | Online-Aufsatz |
Sprache: | English |
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2007
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Zugriff auf das übergeordnete Werk: | Marketing Science |
Schlagworte: | lexicographic preferences noncompensatory preference models linear models optimization techniques greedy algorithm approximation algorithms utility theory conjoint analysis hierarchical clustering market segmentation mehr... |
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