Representation and Inference of Lexicographic Preference Models and Their Variants

The authors propose two variants of lexicographic preference rules. They obtain the necessary and sufficient conditions under which a linear utility function represents a standard lexicographic rule, and each of the proposed variants, over a set of discrete attributes. They then: (i) characterize th...

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Bibliographische Detailangaben

Veröffentlicht in:	Marketing Science. - Institute for Operations Research and the Management Sciences. - 26(2007), 3, Seite 380-399
1. Verfasser:	Kohli, Rajeev (VerfasserIn)
Weitere Verfasser:	Jedidi, Kamel
Format:	Online-Aufsatz
Sprache:	English
Veröffentlicht:	2007
Zugriff auf das übergeordnete Werk:	Marketing Science
Schlagworte:	lexicographic preferences noncompensatory preference models linear models optimization techniques greedy algorithm approximation algorithms utility theory conjoint analysis hierarchical clustering market segmentation mehr... hierarchical market structures Linguistics Information science Applied sciences Business Behavioral sciences Economics Mathematics