On Manufacturing/Marketing Incentives
Stereotypically, marketing is mainly concerned about satisfying customers and manufacturing is mainly interested in factory efficiency. Using the principal-agent (agency) paradigm, which assumes that the marketing and manufacturing managers of the firm will act in their self-interest, we seek incent...
| Veröffentlicht in: | Management Science. - Institute for Operations Research and the Management Sciences, 1954. - 37(1991), 9, Seite 1166-1181 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1991
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| Zugriff auf das übergeordnete Werk: | Management Science |
| Schlagworte: | Manufacturing/Marketing Incentives Agency Theory Hidden Effort Newsvendor Model Delegation Futures Market Franchising Business Economics Applied sciences |
| Online verfügbar |
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