A Stochastic Model of Consumer Behavior and Optimal Advertising

A Stochastic Model of Consumer Behavior and Optimal Advertising

A stochastic consumer behavior model is constructed transforming Nicosia's [11] postulates into probability hypotheses. Nicosia's deterministic model is obtained in the mean evolutions and variance-covariances, defined by a system of linear differential equations obtained. This system, for...

Ausführliche Beschreibung

Bibliographische Detailangaben
Veröffentlicht in:Management Science. - Institute for Operations Research and the Management Sciences, 1954. - 28(1982), 9, Seite 1054-1064
1. Verfasser: Tapiero, Charles S. (VerfasserIn)
Format: Online-Aufsatz
Sprache:English
Veröffentlicht: 1982
Zugriff auf das übergeordnete Werk:Management Science
Schlagworte:Dynamic Programming-Control Theory Marketing-Advertising/Promotion Marketing-Buyer Behavior Behavioral sciences Mathematics Business Social sciences Philosophy Economics
LEADER 01000caa a22002652 4500
001 JST056266731
003 DE-627
005 20240622021801.0
007 cr uuu---uuuuu
008 150324s1982 xx |||||o 00| ||eng c
035 |a (DE-627)JST056266731 
035 |a (JST)2631014 
040 |a DE-627  |b ger  |c DE-627  |e rakwb 
041 |a eng 
100 1 |a Tapiero, Charles S.  |e verfasserin  |4 aut 
245 1 2 |a A Stochastic Model of Consumer Behavior and Optimal Advertising 
264 1 |c 1982 
336 |a Text  |b txt  |2 rdacontent 
337 |a Computermedien  |b c  |2 rdamedia 
338 |a Online-Ressource  |b cr  |2 rdacarrier 
520 |a A stochastic consumer behavior model is constructed transforming Nicosia's [11] postulates into probability hypotheses. Nicosia's deterministic model is obtained in the mean evolutions and variance-covariances, defined by a system of linear differential equations obtained. This system, forming together with mean evolutions a closed system of five simultaneous differential equations is studied for stability, to devise optimal communication strategies and for suggesting an estimation technique. 
540 |a Copyright 1982 The Institute of Management Sciences 
650 4 |a Dynamic Programming-Control Theory 
650 4 |a Marketing-Advertising/Promotion 
650 4 |a Marketing-Buyer Behavior 
650 4 |a Behavioral sciences  |x Behavioral economics  |x Consumer behavior 
650 4 |a Mathematics  |x Pure mathematics  |x Probability theory  |x Stochastic models 
650 4 |a Business  |x Business administration  |x Corporate communications  |x External corporate communications  |x Marketing  |x Branding  |x Brands 
650 4 |a Social sciences  |x Communications  |x Advertising  |x Advertising media  |x Sponsored search 
650 4 |a Behavioral sciences  |x Psychology  |x Applied psychology  |x Consumer psychology  |x Consumer motivation 
650 4 |a Mathematics  |x Pure mathematics  |x Calculus  |x Differential calculus  |x Differential equations 
650 4 |a Social sciences  |x Communications  |x Advertising  |x Advertising campaigns  |x Consumer advertising 
650 4 |a Philosophy  |x Metaphysics  |x Etiology  |x Determinism 
650 4 |a Mathematics  |x Applied mathematics  |x Statistics  |x Applied statistics  |x Inferential statistics  |x Statistical estimation  |x Estimation methods 
650 4 |a Economics  |x Economic disciplines  |x Applied economics  |x Economic modeling  |x Economic models 
655 4 |a research-article 
773 0 8 |i Enthalten in  |t Management Science  |d Institute for Operations Research and the Management Sciences, 1954  |g 28(1982), 9, Seite 1054-1064  |w (DE-627)320623602  |w (DE-600)2023019-9  |x 15265501  |7 nnns 
773 1 8 |g volume:28  |g year:1982  |g number:9  |g pages:1054-1064 
856 4 0 |u https://www.jstor.org/stable/2631014  |3 Volltext 
912 |a GBV_USEFLAG_A 
912 |a SYSFLAG_A 
912 |a GBV_JST 
912 |a GBV_ILN_11 
912 |a GBV_ILN_20 
912 |a GBV_ILN_22 
912 |a GBV_ILN_23 
912 |a GBV_ILN_24 
912 |a GBV_ILN_31 
912 |a GBV_ILN_32 
912 |a GBV_ILN_39 
912 |a GBV_ILN_40 
912 |a GBV_ILN_60 
912 |a GBV_ILN_62 
912 |a GBV_ILN_63 
912 |a GBV_ILN_65 
912 |a GBV_ILN_69 
912 |a GBV_ILN_70 
912 |a GBV_ILN_90 
912 |a GBV_ILN_95 
912 |a GBV_ILN_100 
912 |a GBV_ILN_110 
912 |a GBV_ILN_120 
912 |a GBV_ILN_152 
912 |a GBV_ILN_187 
912 |a GBV_ILN_224 
912 |a GBV_ILN_285 
912 |a GBV_ILN_374 
912 |a GBV_ILN_702 
912 |a GBV_ILN_2001 
912 |a GBV_ILN_2003 
912 |a GBV_ILN_2005 
912 |a GBV_ILN_2006 
912 |a GBV_ILN_2007 
912 |a GBV_ILN_2008 
912 |a GBV_ILN_2009 
912 |a GBV_ILN_2010 
912 |a GBV_ILN_2011 
912 |a GBV_ILN_2014 
912 |a GBV_ILN_2015 
912 |a GBV_ILN_2018 
912 |a GBV_ILN_2020 
912 |a GBV_ILN_2021 
912 |a GBV_ILN_2026 
912 |a GBV_ILN_2027 
912 |a GBV_ILN_2034 
912 |a GBV_ILN_2044 
912 |a GBV_ILN_2048 
912 |a GBV_ILN_2050 
912 |a GBV_ILN_2055 
912 |a GBV_ILN_2056 
912 |a GBV_ILN_2057 
912 |a GBV_ILN_2059 
912 |a GBV_ILN_2061 
912 |a GBV_ILN_2065 
912 |a GBV_ILN_2068 
912 |a GBV_ILN_2106 
912 |a GBV_ILN_2107 
912 |a GBV_ILN_2108 
912 |a GBV_ILN_2111 
912 |a GBV_ILN_2112 
912 |a GBV_ILN_2113 
912 |a GBV_ILN_2118 
912 |a GBV_ILN_2122 
912 |a GBV_ILN_2129 
912 |a GBV_ILN_2143 
912 |a GBV_ILN_2147 
912 |a GBV_ILN_2148 
912 |a GBV_ILN_2152 
912 |a GBV_ILN_2153 
912 |a GBV_ILN_2190 
912 |a GBV_ILN_2232 
912 |a GBV_ILN_2472 
912 |a GBV_ILN_2935 
912 |a GBV_ILN_2940 
912 |a GBV_ILN_2949 
912 |a GBV_ILN_2950 
912 |a GBV_ILN_4012 
912 |a GBV_ILN_4035 
912 |a GBV_ILN_4037 
912 |a GBV_ILN_4046 
912 |a GBV_ILN_4112 
912 |a GBV_ILN_4125 
912 |a GBV_ILN_4126 
912 |a GBV_ILN_4242 
912 |a GBV_ILN_4246 
912 |a GBV_ILN_4249 
912 |a GBV_ILN_4251 
912 |a GBV_ILN_4305 
912 |a GBV_ILN_4306 
912 |a GBV_ILN_4307 
912 |a GBV_ILN_4313 
912 |a GBV_ILN_4322 
912 |a GBV_ILN_4323 
912 |a GBV_ILN_4324 
912 |a GBV_ILN_4325 
912 |a GBV_ILN_4326 
912 |a GBV_ILN_4335 
912 |a GBV_ILN_4346 
912 |a GBV_ILN_4393 
912 |a GBV_ILN_4700 
951 |a AR 
952 |d 28  |j 1982  |e 9  |h 1054-1064