A Stochastic Model of Consumer Behavior and Optimal Advertising
A stochastic consumer behavior model is constructed transforming Nicosia's [11] postulates into probability hypotheses. Nicosia's deterministic model is obtained in the mean evolutions and variance-covariances, defined by a system of linear differential equations obtained. This system, for...
| Veröffentlicht in: | Management Science. - Institute for Operations Research and the Management Sciences, 1954. - 28(1982), 9, Seite 1054-1064 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1982
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| Zugriff auf das übergeordnete Werk: | Management Science |
| Schlagworte: | Dynamic Programming-Control Theory Marketing-Advertising/Promotion Marketing-Buyer Behavior Behavioral sciences Mathematics Business Social sciences Philosophy Economics |
| Online verfügbar |
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