Research Note: Customer Intimacy and Cross-Selling Strategy
Better targeting opportunities and the increasing role of information-intensive environments have created new challenges for firms in obtaining customer information. Such information can help firms increase their profits through cross-selling opportunities. However, revealing personal preferences an...
| Veröffentlicht in: | Management Science. - Institute for Operations Research and the Management Sciences, 1954. - 51(2005), 6, Seite 1007-1012 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
2005
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| Zugriff auf das übergeordnete Werk: | Management Science |
| Schlagworte: | addressable marketing customer relationship management game theory Social sciences Behavioral sciences Business Economics Information science Mathematics |
| Online verfügbar |
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