When Not All Conflict Is Bad: Manufacturing-Marketing Conflict and Strategic Incentive Design
Researchers and managers broadly agree that coordination and harmony between manufacturing and marketing improve firm performance by eliminating suboptimal practices within the firm. In this paper, we present a contrasting view of the manufacturing-marketing interface. We model a duopoly in which th...
| Veröffentlicht in: | Management Science. - Institute for Operations Research and the Management Sciences, 1954. - 50(2004), 4, Seite 489-502 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
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2004
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| Zugriff auf das übergeordnete Werk: | Management Science |
| Schlagworte: | Manufacturing-marketing conflict Manufacturing-marketing coordination Marketing strategy Pricing strategy Product quality Strategic incentive design Game theory Mathematics Business Applied sciences |
| Online verfügbar |
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