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|a 10.1086/432231
|2 doi
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|a Chernev, Alexander
|e verfasserin
|4 aut
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|a Context Effects without a Context: Attribute Balance as a Reason for Choice
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|c 2005
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|a Text
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|a * Alexander Chernev is associate professor of marketing, Kellogg School of Management, Northwestern University, Evanston, IL 60208 ( achnorthwestern.edu ). The author thanks Gregory Carpenter, Joel Huber, Vincent Nijs, Itamar Simonson, the editor, the associate editor, and the three reviewers for their advice and constructive comments.
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|a This article extends the notion of context effects beyond the relational properties of choice alternatives to include attribute balance as a reason for choice. The data reported in two experiments demonstrate that attribute balance has a significant impact on extremeness‐aversion and trade‐off‐contrast effects reported in prior research. The proposition that consumers use attribute balance as a reason for choice is further supported by the finding that attribute balance moderates the impact of justification on the strength of extremeness aversion and trade‐off contrast. These findings offer a new perspective on the decision processes underlying context effects in choice.
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|a © 2005 by JOURNAL OF CONSUMER RESEARCH, Inc.
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|a Behavioral Decision Theory
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|a Choice (Brand or Product Level)
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|a Judgment and Decision Making
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|a Preferences
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|a Philosophy
|x Metaphysics
|x Ontology
|x Ontological properties
|x Relational properties
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|a Economics
|x Macroeconomics
|x International economics
|x International trade
|x Foreign exchange
|x Foreign exchange rates
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|a Mathematics
|x Mathematical expressions
|x Mathematical functions
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650 |
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4 |
|a Behavioral sciences
|x Psychology
|x Cognitive psychology
|x Cognitive processes
|x Thought processes
|x Reasoning
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|
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|a Mathematics
|x Applied mathematics
|x Statistics
|x Applied statistics
|x Statistical results
|x Data trends
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650 |
|
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|a Philosophy
|x Metaphysics
|x Ontology
|x Ontological properties
|x Relational properties
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650 |
|
4 |
|a Economics
|x Macroeconomics
|x International economics
|x International trade
|x Foreign exchange
|x Foreign exchange rates
|
650 |
|
4 |
|a Mathematics
|x Mathematical expressions
|x Mathematical functions
|
650 |
|
4 |
|a Behavioral sciences
|x Psychology
|x Cognitive psychology
|x Cognitive processes
|x Thought processes
|x Reasoning
|
650 |
|
4 |
|a Mathematics
|x Applied mathematics
|x Statistics
|x Applied statistics
|x Statistical results
|x Data trends
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650 |
|
4 |
|a Philosophy
|x Metaphysics
|x Ontology
|x Ontological properties
|x Relational properties
|
650 |
|
4 |
|a Economics
|x Macroeconomics
|x International economics
|x International trade
|x Foreign exchange
|x Foreign exchange rates
|
650 |
|
4 |
|a Mathematics
|x Mathematical expressions
|x Mathematical functions
|
650 |
|
4 |
|a Behavioral sciences
|x Psychology
|x Cognitive psychology
|x Cognitive processes
|x Thought processes
|x Reasoning
|
650 |
|
4 |
|a Mathematics
|x Applied mathematics
|x Statistics
|x Applied statistics
|x Statistical results
|x Data trends
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|a research-article
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|i Enthalten in
|t Journal of Consumer Research
|d University of Chicago Press
|g 32(2005), 2, Seite 213-223
|w (DE-627)337810230
|w (DE-600)2063374-9
|x 15375277
|7 nnns
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|g volume:32
|g year:2005
|g number:2
|g pages:213-223
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|u https://www.jstor.org/stable/10.1086/432231
|3 Volltext
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|d 32
|j 2005
|e 2
|h 213-223
|