Context Effects without a Context: Attribute Balance as a Reason for Choice
This article extends the notion of context effects beyond the relational properties of choice alternatives to include attribute balance as a reason for choice. The data reported in two experiments demonstrate that attribute balance has a significant impact on extremeness‐aversion and trade‐off‐contr...
| Veröffentlicht in: | Journal of Consumer Research. - University of Chicago Press. - 32(2005), 2, Seite 213-223 |
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| Format: | Online-Aufsatz |
| Veröffentlicht: |
2005
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| Zugriff auf das übergeordnete Werk: | Journal of Consumer Research |
| Schlagworte: | Behavioral Decision Theory Choice (Brand or Product Level) Judgment and Decision Making Preferences Philosophy Economics Mathematics Behavioral sciences |