Extremeness Aversion and Attribute‐Balance Effects in Choice
Consumers often make decisions based on the extremeness of choice alternatives. Prior research has argued that extremeness aversion is a function of the relational properties of choice alternatives and that the middle option, defined such that its attribute values are between the values of the other...
| Veröffentlicht in: | Journal of Consumer Research. - University of Chicago Press. - 31(2004), 2, Seite 249-263 |
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| Format: | Online-Aufsatz |
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2004
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| Zugriff auf das übergeordnete Werk: | Journal of Consumer Research |
| Schlagworte: | Behavioral Decision Theory Choice (Brand or Product Level) Judgment and Decision Making Preferences Philosophy Mathematics Information science Applied sciences Behavioral sciences Alexander |