Choice Set Configuration as a Determinant of Preference Attribution and Strength

Choice Set Configuration as a Determinant of Preference Attribution and Strength

Despite the growing consensus that consumer preferences are often constructed when decisions are made, we still know very little about the factors that determine the strength and stability of constructed preferences. We propose that the manner in which preferences are formed has a significant effect...

Ausführliche Beschreibung

Bibliographische Detailangaben
Veröffentlicht in:Journal of Consumer Research. - University of Chicago Press. - 35(2008), 2, Seite 324-336
1. Verfasser: Yoon, Song‐Oh (VerfasserIn)
Weitere Verfasser: Simonson, Itamar
Format: Online-Aufsatz
Veröffentlicht: 2008
Zugriff auf das übergeordnete Werk:Journal of Consumer Research
Schlagworte:Attribution/Self‐Perception Behavioral Decision Theory Choice (Brand or Product Level) Judgment and Decision Making Preferences Business Mathematics Health sciences Education Behavioral sciences mehr... Applied sciences Song‐Oh
LEADER 01000caa a22002652 4500
001 JST015450767
003 DE-627
005 20240620021535.0
007 cr uuu---uuuuu
008 150323s2008 xx |||||o 00| ||en c
024 7 |a 10.1086/587630  |2 doi 
035 |a (DE-627)JST015450767 
035 |a (JST)25160373 
040 |a DE-627  |b ger  |c DE-627  |e rakwb 
041 |a en 
100 1 |a Yoon, Song‐Oh  |e verfasserin  |4 aut 
245 1 0 |a Choice Set Configuration as a Determinant of Preference Attribution and Strength 
264 1 |c 2008 
336 |a Text  |b txt  |2 rdacontent 
337 |a Computermedien  |b c  |2 rdamedia 
338 |a Online-Ressource  |b cr  |2 rdacarrier 
500 |a * Song‐Oh Yoon is assistant professor of marketing at Korea University Business School, Anam‐Dong, Seongbuk‐Gu, Seoul 136–701, Korea ( soyoonkorea.ac.kr ). Itamar Simonson is the Sebastian S. Kresge Professor of Marketing at the Graduate School of Business, Stanford University, Stanford, CA 94305‐5015 ( itamars@stanford.edu ). The research is based on the PhD dissertation of the first author, and part of the research was conducted at Singapore Management University while the first author was there as an assistant professor. This research was supported by the Behavioral Research Fund from the Graduate School of Business at Stanford University and by a research grant from Lee Kong Chian School of Business, Singapore Management University. The authors thank the editor, the associate editor, and the reviewers for their helpful comments. 
520 |a Despite the growing consensus that consumer preferences are often constructed when decisions are made, we still know very little about the factors that determine the strength and stability of constructed preferences. We propose that the manner in which preferences are formed has a significant effect on their strength and stability. In particular, we propose that option set configuration, asymmetric dominance versus compromise, drives the decision process and whether consumers (consciously) focus on the chosen option or the context. This, in turn, affects the resulting decision process trace, as reflected in choice stability, confidence, and attribution. The results of five studies support this proposition. Thus, the strength of constructed preferences is a function of choice problem characteristics and the construction process. 
540 |a © 2008 by JOURNAL OF CONSUMER RESEARCH, Inc. 
650 4 |a Attribution/Self‐Perception 
650 4 |a Behavioral Decision Theory 
650 4 |a Choice (Brand or Product Level) 
650 4 |a Judgment and Decision Making 
650 4 |a Preferences 
650 4 |a Business  |x Business administration  |x Corporate communications  |x External corporate communications  |x Marketing  |x Branding  |x Brands 
650 4 |a Mathematics  |x Applied mathematics  |x Statistics  |x Applied statistics  |x Statistical results  |x Statistical properties  |x Statistical significance 
650 4 |a Health sciences  |x Medical sciences  |x Medical research  |x Clinical research  |x Clinical trials  |x Control groups 
650 4 |a Education  |x Academic communities  |x Students  |x College students 
650 4 |a Behavioral sciences  |x Behavioral economics  |x Consumer behavior  |x Consumer sovereignty  |x Consumer preferences 
650 4 |a Applied sciences  |x Research methods  |x Modeling 
650 4 |a Behavioral sciences  |x Psychology  |x Personality psychology  |x Psychological attitudes  |x Attitude strength 
650 4 |a Applied sciences  |x Technology  |x Heating equipment  |x Ovens  |x Microwave ovens 
650 4 |a Applied sciences  |x Engineering  |x Transportation  |x Transportation modes  |x Ground transportation  |x Ground vehicles  |x Motor vehicles  |x Automobiles 
650 4 |a Applied sciences  |x Research methods  |x Survey research  |x Survey methods  |x Questionnaires 
650 4 |a Business  |x Business administration  |x Corporate communications  |x External corporate communications  |x Marketing  |x Branding  |x Brands 
650 4 |a Mathematics  |x Applied mathematics  |x Statistics  |x Applied statistics  |x Statistical results  |x Statistical properties  |x Statistical significance 
650 4 |a Health sciences  |x Medical sciences  |x Medical research  |x Clinical research  |x Clinical trials  |x Control groups 
650 4 |a Education  |x Academic communities  |x Students  |x College students 
650 4 |a Behavioral sciences  |x Behavioral economics  |x Consumer behavior  |x Consumer sovereignty  |x Consumer preferences 
650 4 |a Applied sciences  |x Research methods  |x Modeling 
650 4 |a Behavioral sciences  |x Psychology  |x Personality psychology  |x Psychological attitudes  |x Attitude strength 
650 4 |a Applied sciences  |x Technology  |x Heating equipment  |x Ovens  |x Microwave ovens 
650 4 |a Applied sciences  |x Engineering  |x Transportation  |x Transportation modes  |x Ground transportation  |x Ground vehicles  |x Motor vehicles  |x Automobiles 
650 4 |a Applied sciences  |x Research methods  |x Survey research  |x Survey methods  |x Questionnaires 
650 4 |a Song‐Oh 
655 4 |a research-article 
700 1 |a Simonson, Itamar  |e verfasserin  |4 aut 
773 0 8 |i Enthalten in  |t Journal of Consumer Research  |d University of Chicago Press  |g 35(2008), 2, Seite 324-336  |w (DE-627)337810230  |w (DE-600)2063374-9  |x 15375277  |7 nnns 
773 1 8 |g volume:35  |g year:2008  |g number:2  |g pages:324-336 
856 4 0 |u https://www.jstor.org/stable/10.1086/587630  |3 Volltext 
856 4 0 |u https://doi.org/10.1086/587630  |3 Volltext 
912 |a GBV_USEFLAG_A 
912 |a SYSFLAG_A 
912 |a GBV_JST 
912 |a GBV_ILN_11 
912 |a GBV_ILN_20 
912 |a GBV_ILN_22 
912 |a GBV_ILN_23 
912 |a GBV_ILN_24 
912 |a GBV_ILN_31 
912 |a GBV_ILN_32 
912 |a GBV_ILN_39 
912 |a GBV_ILN_40 
912 |a GBV_ILN_60 
912 |a GBV_ILN_62 
912 |a GBV_ILN_63 
912 |a GBV_ILN_65 
912 |a GBV_ILN_69 
912 |a GBV_ILN_70 
912 |a GBV_ILN_73 
912 |a GBV_ILN_74 
912 |a GBV_ILN_90 
912 |a GBV_ILN_95 
912 |a GBV_ILN_100 
912 |a GBV_ILN_105 
912 |a GBV_ILN_110 
912 |a GBV_ILN_120 
912 |a GBV_ILN_121 
912 |a GBV_ILN_138 
912 |a GBV_ILN_150 
912 |a GBV_ILN_151 
912 |a GBV_ILN_152 
912 |a GBV_ILN_161 
912 |a GBV_ILN_170 
912 |a GBV_ILN_171 
912 |a GBV_ILN_187 
912 |a GBV_ILN_206 
912 |a GBV_ILN_213 
912 |a GBV_ILN_224 
912 |a GBV_ILN_230 
912 |a GBV_ILN_285 
912 |a GBV_ILN_293 
912 |a GBV_ILN_370 
912 |a GBV_ILN_374 
912 |a GBV_ILN_602 
912 |a GBV_ILN_636 
912 |a GBV_ILN_647 
912 |a GBV_ILN_702 
912 |a GBV_ILN_2001 
912 |a GBV_ILN_2003 
912 |a GBV_ILN_2004 
912 |a GBV_ILN_2005 
912 |a GBV_ILN_2006 
912 |a GBV_ILN_2007 
912 |a GBV_ILN_2008 
912 |a GBV_ILN_2009 
912 |a GBV_ILN_2010 
912 |a GBV_ILN_2011 
912 |a GBV_ILN_2014 
912 |a GBV_ILN_2015 
912 |a GBV_ILN_2018 
912 |a GBV_ILN_2020 
912 |a GBV_ILN_2021 
912 |a GBV_ILN_2025 
912 |a GBV_ILN_2026 
912 |a GBV_ILN_2027 
912 |a GBV_ILN_2031 
912 |a GBV_ILN_2034 
912 |a GBV_ILN_2037 
912 |a GBV_ILN_2038 
912 |a GBV_ILN_2039 
912 |a GBV_ILN_2043 
912 |a GBV_ILN_2044 
912 |a GBV_ILN_2048 
912 |a GBV_ILN_2049 
912 |a GBV_ILN_2050 
912 |a GBV_ILN_2055 
912 |a GBV_ILN_2056 
912 |a GBV_ILN_2057 
912 |a GBV_ILN_2059 
912 |a GBV_ILN_2061 
912 |a GBV_ILN_2064 
912 |a GBV_ILN_2065 
912 |a GBV_ILN_2068 
912 |a GBV_ILN_2070 
912 |a GBV_ILN_2088 
912 |a GBV_ILN_2093 
912 |a GBV_ILN_2098 
912 |a GBV_ILN_2106 
912 |a GBV_ILN_2107 
912 |a GBV_ILN_2108 
912 |a GBV_ILN_2110 
912 |a GBV_ILN_2111 
912 |a GBV_ILN_2112 
912 |a GBV_ILN_2113 
912 |a GBV_ILN_2116 
912 |a GBV_ILN_2118 
912 |a GBV_ILN_2122 
912 |a GBV_ILN_2129 
912 |a GBV_ILN_2143 
912 |a GBV_ILN_2145 
912 |a GBV_ILN_2147 
912 |a GBV_ILN_2148 
912 |a GBV_ILN_2152 
912 |a GBV_ILN_2153 
912 |a GBV_ILN_2158 
912 |a GBV_ILN_2188 
912 |a GBV_ILN_2190 
912 |a GBV_ILN_2232 
912 |a GBV_ILN_2336 
912 |a GBV_ILN_2446 
912 |a GBV_ILN_2470 
912 |a GBV_ILN_2472 
912 |a GBV_ILN_2507 
912 |a GBV_ILN_2522 
912 |a GBV_ILN_2548 
912 |a GBV_ILN_2810 
912 |a GBV_ILN_2935 
912 |a GBV_ILN_2940 
912 |a GBV_ILN_2949 
912 |a GBV_ILN_2950 
912 |a GBV_ILN_4012 
912 |a GBV_ILN_4035 
912 |a GBV_ILN_4037 
912 |a GBV_ILN_4046 
912 |a GBV_ILN_4112 
912 |a GBV_ILN_4125 
912 |a GBV_ILN_4126 
912 |a GBV_ILN_4242 
912 |a GBV_ILN_4246 
912 |a GBV_ILN_4249 
912 |a GBV_ILN_4251 
912 |a GBV_ILN_4277 
912 |a GBV_ILN_4305 
912 |a GBV_ILN_4306 
912 |a GBV_ILN_4307 
912 |a GBV_ILN_4313 
912 |a GBV_ILN_4322 
912 |a GBV_ILN_4323 
912 |a GBV_ILN_4324 
912 |a GBV_ILN_4325 
912 |a GBV_ILN_4326 
912 |a GBV_ILN_4328 
912 |a GBV_ILN_4333 
912 |a GBV_ILN_4335 
912 |a GBV_ILN_4336 
912 |a GBV_ILN_4338 
912 |a GBV_ILN_4346 
912 |a GBV_ILN_4367 
912 |a GBV_ILN_4392 
912 |a GBV_ILN_4393 
912 |a GBV_ILN_4700 
912 |a GBV_ILN_4753 
951 |a AR 
952 |d 35  |j 2008  |e 2  |h 324-336