Choice Set Configuration as a Determinant of Preference Attribution and Strength
Despite the growing consensus that consumer preferences are often constructed when decisions are made, we still know very little about the factors that determine the strength and stability of constructed preferences. We propose that the manner in which preferences are formed has a significant effect...
| Veröffentlicht in: | Journal of Consumer Research. - University of Chicago Press. - 35(2008), 2, Seite 324-336 |
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| Format: | Online-Aufsatz |
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2008
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| Zugriff auf das übergeordnete Werk: | Journal of Consumer Research |
| Schlagworte: | Attribution/Self‐Perception Behavioral Decision Theory Choice (Brand or Product Level) Judgment and Decision Making Preferences Business Mathematics Health sciences Education Behavioral sciences mehr... |