Hybridity, or the cultural logic of globalization
The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy...
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| Format: | E-Book |
| Sprache: | English |
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Philadelphia PA : Temple University Press,
2005
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| Schlagworte: | Cultural fusion Cultural fusion -- Case studies Communication, International Cultural fusion ; Case studies Electronic books |
| Umfang: | Online-Ressource (242 p) |
Inhaltsangabe:
- Contents; Preface; Acknowledgments; 1 Cultural Hybridity and International Communication; 2 Scenarios of Global Culture; 3 The Trails and Tales of Hybridity; 4 Corporate Transculturalism; 5 The Cultural and Political Economies of Hybrid Media Texts; 6 Structure, Reception, and Identity: On Arab-Western Dialogism; 7 Hybridity without Guarantees: Toward Critical Transculturalism; Notes; Bibliography; Index