Hybridity, or the cultural logic of globalization
The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy...
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| Format: | E-Book |
| Sprache: | English |
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Philadelphia PA : Temple University Press,
2005
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| Schlagworte: | Cultural fusion Cultural fusion -- Case studies Communication, International Cultural fusion ; Case studies Electronic books |
| Umfang: | Online-Ressource (242 p) |
| Zusammenfassung: | The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use.Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding th |
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| Beschreibung: | Description based upon print version of record |
| Beschreibung: | Online-Ressource (242 p) |
| ISBN: | 9781592131440 1592131441 9781592131457 159213145X 9781592131433 1592131433 |