| Zusammenfassung: | Wer von der Eisernen Lady spricht, denkt zumeist an das unnachgiebige Auftreten Margaret Thatchers auf der Bühne der internationalen Politik, an ihre mit harten Bandagen geführten Auseinandersetzungen mit den Gewerkschaften und an ihre Wirtschaftspolitik, die im Zeichen von Privatisierung und Deregulierung dem Neo-Liberalismus zum Durchbruch verhalf. Kieran Heinemann spürt den widersprüchlichen Motiven und den nicht intendierten Folgen des popular capitalism nach, er skizziert die Veränderungen, denen die Börse in den 1980er Jahren unterworfen war, und widmet sich ausführlich einer häufig vergessenen Gruppe von Akteuren im Börsengeschehen, die gleichwohl eine wichtige Zielgruppe der Politik war: die Kleinanleger. In his article, Kieran Heinemann reviews the dispersion of share ownership during the course of the privatisations of state-owned enterprises in Great Britain during the Thatcher era. The author reveals contradictions between the intentions of the popular capitalism promoted by the Conservative Prime Minister and the unintended consequences of her policies for the financial markets. He sketches the changes for the stock exchange which resulted from the politics of privatisation and deregulation and describes the rise of new actors such as the young upwardly mobile professionals or Yuppies. Heinemann especially examines whether the dynamics of stock trading were explained to social strata which were distant to the stock exchange and turns his attention to a particularly popular understanding of stocks and shares, which was already circulating in financial journalism as well as in the respective advice literature. The position of the small investor became increasingly precarious in globalised and deregulated financial markets. Nevertheless the stock exchange continued to appear alluring and attractive for the masses especially due to its proximity to gambling.
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