The Language of Infographics : Toward Understanding Conceptual Metaphor Use in Scientific Storytelling

We apply an approach from cognitive linguistics by mapping Conceptual Metaphor Theory (CMT) to the visualization domain to address patterns of visual conceptual metaphors that are often used in science infographics. Metaphors play an essential part in visual communication and are frequently employed...

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Publié dans:IEEE transactions on visualization and computer graphics. - 1996. - 31(2025), 1 vom: 01. Jan., Seite 371-381
Auteur principal: Pokojna, Hana (Auteur)
Autres auteurs: Isenberg, Tobias, Bruckner, Stefan, Kozlikova, Barbora, Garrison, Laura
Format: Article en ligne
Langue:English
Publié: 2025
Accès à la collection:IEEE transactions on visualization and computer graphics
Sujets:Journal Article