Consumer characteristics and preferences for mobulid gill plates in China

© 2024 Society for Conservation Biology.

Bibliographische Detailangaben
Veröffentlicht in:Conservation biology : the journal of the Society for Conservation Biology. - 1999. - 38(2024), 4 vom: 05. Juli, Seite e14244
1. Verfasser: Zhou, Xuehong (VerfasserIn)
Weitere Verfasser: Yang, Ami, Miao, Zhen, Zhang, Wei, Wang, Qiang, MacMillan, Douglas C
Format: Online-Aufsatz
Sprache:English
Veröffentlicht: 2024
Zugriff auf das übergeordnete Werk:Conservation biology : the journal of the Society for Conservation Biology
Schlagworte:Journal Article China choice experiment experimento de elección mercado de fauna mobulid gill plates pesquerías sustentables placas branquiales de mobúlidos sustainable fisheries wildlife trade mehr... 中国 可持续渔业 蝠鲼鳃耙 选择实验法 野生动物贸易
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520 |a Mobulid species are endangered globally, and the market trade for gill plates is believed to be a major threat. Successful conservation and the sustainable use of mobulids therefore require an objective understanding of consumer characteristics and preferences for gill plates. Previous studies focused on qualitative descriptions, and reliable quantitative analyses are currently lacking. We used a latent class choice experiment method and a semistructured questionnaire to provide important new quantitative information about gill plate consumer characteristics and the heterogeneous nature of demand for gill plates. From May to July 2019, we conducted a field study in Guangzhou, the primary consumption hub for mobulid gill plates in mainland China. Utilizing a simple random sampling method, we engaged in face-to-face interviews with 428 consumers of gill plates in the major trading markets in Guangzhou. Our results showed that 59.8% of consumers of gill plates were over 40 years old, 62.6% were female, 80.7% had annual household incomes of <200,000 yuan, and 84.5% recognized the medical and health value of gill plates and purchased them. About seventy-two percent of consumers preferred to purchase imported and less expensive gill plates from unprotected species, but they had a strong preference for large gill plates from protected species, such as Mobula birostris. This contradiction arose from consumers' lack of knowledge of mobulids and their conservation status. We found, for example, female consumers over 40 years old had the least understanding of conservation status of mobulid species and the link between size of gill plates and rarity of mobulids. This suggests there may be opportunities to promote mobulid conservation through education and marketing targeted at this demographic. Consumers who had a positive preference for gill plates from protected species (regardless of price) (10%) may be harder to influence. Overall, we believe education alone is not enough and that the conservation of mobulids would benefit from an integrated approach that involves conservation education and strengthened trade regulations, such as the introduction of traceability systems and a stiffer legal framework for consumption of protected species 
650 4 |a Journal Article 
650 4 |a China 
650 4 |a choice experiment 
650 4 |a experimento de elección 
650 4 |a mercado de fauna 
650 4 |a mobulid gill plates 
650 4 |a pesquerías sustentables 
650 4 |a placas branquiales de mobúlidos 
650 4 |a sustainable fisheries 
650 4 |a wildlife trade 
650 4 |a 中国 
650 4 |a 可持续渔业 
650 4 |a 蝠鲼鳃耙 
650 4 |a 选择实验法 
650 4 |a 野生动物贸易 
700 1 |a Yang, Ami  |e verfasserin  |4 aut 
700 1 |a Miao, Zhen  |e verfasserin  |4 aut 
700 1 |a Zhang, Wei  |e verfasserin  |4 aut 
700 1 |a Wang, Qiang  |e verfasserin  |4 aut 
700 1 |a MacMillan, Douglas C  |e verfasserin  |4 aut 
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773 1 8 |g volume:38  |g year:2024  |g number:4  |g day:05  |g month:07  |g pages:e14244 
856 4 0 |u http://dx.doi.org/10.1111/cobi.14244  |3 Volltext 
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