LiveRetro : Visual Analytics for Strategic Retrospect in Livestream E-Commerce
Livestream e-commerce integrates live streaming and online shopping, allowing viewers to make purchases while watching. However, effective marketing strategies remain a challenge due to limited empirical research and subjective biases from the absence of quantitative data. Current tools fail to capt...
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Bibliographische Detailangaben
| Veröffentlicht in: | IEEE transactions on visualization and computer graphics. - 1996. - 30(2024), 1 vom: 18. Jan., Seite 1117-1127
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| 1. Verfasser: |
Wu, Yuchen
(VerfasserIn) |
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| Weitere Verfasser: |
Xu, Yuansong,
Gao, Shenghan,
Wang, Xingbo,
Song, Wenkai,
Nie, Zhiheng,
Fan, Xiaomeng,
Li, Quan |
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| Format: | Online-Aufsatz
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| Sprache: | English |
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| Veröffentlicht: |
2024
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| Zugriff auf das übergeordnete Werk: | IEEE transactions on visualization and computer graphics
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| Schlagworte: | Journal Article
Research Support, Non-U.S. Gov't |
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