LiveRetro : Visual Analytics for Strategic Retrospect in Livestream E-Commerce
Livestream e-commerce integrates live streaming and online shopping, allowing viewers to make purchases while watching. However, effective marketing strategies remain a challenge due to limited empirical research and subjective biases from the absence of quantitative data. Current tools fail to capt...
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Détails bibliographiques
| Publié dans: | IEEE transactions on visualization and computer graphics. - 1996. - 30(2024), 1 vom: 24. Jan., Seite 1117-1127
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| Auteur principal: |
Wu, Yuchen
(Auteur) |
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| Autres auteurs: |
Xu, Yuansong,
Gao, Shenghan,
Wang, Xingbo,
Song, Wenkai,
Nie, Zhiheng,
Fan, Xiaomeng,
Li, Quan |
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| Format: | Article en ligne
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| Langue: | English |
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| Publié: |
2024
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| Accès à la collection: | IEEE transactions on visualization and computer graphics
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| Sujets: | Journal Article
Research Support, Non-U.S. Gov't |
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