The Arrangement of Marks Impacts Afforded Messages : Ordering, Partitioning, Spacing, and Coloring in Bar Charts

Data visualizations present a massive number of potential messages to an observer. One might notice that one group's average is larger than another's, or that a difference in values is smaller than a difference between two others, or any of a combinatorial explosion of other possibilities....

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Veröffentlicht in:IEEE transactions on visualization and computer graphics. - 1996. - 30(2023), 1 vom: 20. Jan., Seite 1008-1018
1. Verfasser: Fygenson, Racquel (VerfasserIn)
Weitere Verfasser: Franconeri, Steven, Bertini, Enrico
Format: Online-Aufsatz
Sprache:English
Veröffentlicht: 2024
Zugriff auf das übergeordnete Werk:IEEE transactions on visualization and computer graphics
Schlagworte:Journal Article
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520 |a Data visualizations present a massive number of potential messages to an observer. One might notice that one group's average is larger than another's, or that a difference in values is smaller than a difference between two others, or any of a combinatorial explosion of other possibilities. The message that a viewer tends to notice - the message that a visualization 'affords' - is strongly affected by how values are arranged in a chart, e.g., how the values are colored or positioned. Although understanding the mapping between a chart's arrangement and what viewers tend to notice is critical for creating guidelines and recommendation systems, current empirical work is insufficient to lay out clear rules. We present a set of empirical evaluations of how different messages-including ranking, grouping, and part-to-whole relationships-are afforded by variations in ordering, partitioning, spacing, and coloring of values, within the ubiquitous case study of bar graphs. In doing so, we introduce a quantitative method that is easily scalable, reviewable, and replicable, laying groundwork for further investigation of the effects of arrangement on message affordances across other visualizations and tasks. Pre-registration and all supplemental materials are available at https://osf.io/np3q7 and https://osf.io/bvy95, respectively 
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