What's to Like? Facebook as a Tool for Survey Data Collection
In this paper, we explore the use of Facebook targeted advertisements for the collection of survey data. We illustrate the potential of survey sampling and recruitment on Facebook through the example of building a large employee-employer linked dataset as part of The Shift Project. We describe the w...
| Publié dans: | Sociological methods & research. - 1977. - 51(2022), 1 vom: 21. Feb., Seite 108-140 |
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| Auteur principal: | |
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| Format: | Article en ligne |
| Langue: | English |
| Publié: |
2022
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| Accès à la collection: | Sociological methods & research |
| Sujets: | Journal Article |
| Accès en ligne |
Volltext |