PromotionLens : Inspecting Promotion Strategies of Online E-commerce via Visual Analytics
Promotions are commonly used by e-commerce merchants to boost sales. The efficacy of different promotion strategies can help sellers adapt their offering to customer demand in order to survive and thrive. Current approaches to designing promotion strategies are either based on econometrics, which ma...
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Bibliographische Detailangaben
| Veröffentlicht in: | IEEE transactions on visualization and computer graphics. - 1996. - 29(2023), 1 vom: 07. Jan., Seite 767-777
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| 1. Verfasser: |
Zhang, Chenyang
(VerfasserIn) |
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| Weitere Verfasser: |
Wang, Xiyuan,
Zhao, Chuyi,
Ren, Yijing,
Zhang, Tianyu,
Peng, Zhenhui,
Fan, Xiaomeng,
Ma, Xiaojuan,
Li, Quan |
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| Format: | Online-Aufsatz
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| Sprache: | English |
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| Veröffentlicht: |
2023
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| Zugriff auf das übergeordnete Werk: | IEEE transactions on visualization and computer graphics
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| Schlagworte: | Journal Article |
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