How do social norms influence recycling behavior in a collectivistic society? A case study from Turkey

Copyright © 2018 Elsevier Ltd. All rights reserved.

Bibliographische Detailangaben
Veröffentlicht in:Waste management (New York, N.Y.). - 1999. - 80(2018) vom: 05. Okt., Seite 359-370
1. Verfasser: Sorkun, Metehan Feridun (VerfasserIn)
Format: Online-Aufsatz
Sprache:English
Veröffentlicht: 2018
Zugriff auf das übergeordnete Werk:Waste management (New York, N.Y.)
Schlagworte:Journal Article Circular economy Municipality solid waste management Recycling Social norms Source-segregation Waste separation
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520 |a This study investigates how social norms influence the household recycling behavior in collectivistic societies. High household participation rate is essential to accomplish the economic and environmental goals of recycling programs. To this end, the determinants of recycling behavior have long been studied, and social norms have been indicated as the strong predictor of recycling behavior. However, there is a need for a more in-depth examination to understand how social norms function in activating recycling behavior in different contexts. Hence, this study develops a model that disentangles the influence of social norms (i.e. informational and normal influences) on recycling behavior in a collectivistic social context. Using data collected from the households of the case-study area (Seferihisar, Turkey), the research hypotheses were tested via structural equation modelling. The findings confirm the influence of social norms on household recycling behavior, but this influence was found to occur not through internalization process. The causal chain effect triggered by social norms (i.e. internalization process) maintains its influence until the task knowledge necessary for recycling is obtained; however, this process does not end with actual recycling behavior. Rather, the results show that the perceived convenience mediates the influence of social norms on recycling behavior. In addition, the perceived convenience mediates the effects of physical constraints on recycling behavior. As well as revealing valuable theoretical implications, these results also provide managerial guidance in devising social norms to increase the household participation into recycling programs 
650 4 |a Journal Article 
650 4 |a Circular economy 
650 4 |a Municipality solid waste management 
650 4 |a Recycling 
650 4 |a Social norms 
650 4 |a Source-segregation 
650 4 |a Waste separation 
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