Characterizing efforts to reduce consumer demand for wildlife products

© 2018 Society for Conservation Biology.

Bibliographische Detailangaben
Veröffentlicht in:Conservation biology : the journal of the Society for Conservation Biology. - 1989. - 33(2019), 3 vom: 30. Juni, Seite 623-633
1. Verfasser: Veríssimo, Diogo (VerfasserIn)
Weitere Verfasser: Wan, Anita K Y
Format: Online-Aufsatz
Sprache:English
Veröffentlicht: 2019
Zugriff auf das übergeordnete Werk:Conservation biology : the journal of the Society for Conservation Biology
Schlagworte:Journal Article Research Support, Non-U.S. Gov't behavior change cambios en el comportamiento demand reduction evaluación de impacto ilegal illegal impact evaluation mercado de fauna mehr... mercado negro mercadotecnia social outreach participación reducción de la demanda social marketing trafficking wildlife trade 减少需求 动植物贸易 影响评估 普及 社会营销 行为改变 贩卖 非法
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520 |a The unsustainable trade in wildlife is a key threat to Earth's biodiversity. Efforts to mitigate this threat have traditionally focused on regulation and enforcement, and there is a growing interest in campaigns to reduce consumer demand for wildlife products. We aimed to characterize these behavior-change campaigns and the evidence of their impacts. We searched peer-reviewed and grey literature repositories and over 200 institutional websites to retrieve information on demand-reduction campaigns. We found 236 campaigns, mainly in the grey literature. Since the 1970s, the number of campaigns increased, although for over 15% a start date could not be found. Asia was the primary focus, although at the national level the United States was where most campaigns took place. Campaigns most often focused on a single species of mammal; other vertebrates groups, with the exception of sharks, received limited attention. Many campaigns focused on broad themes, such as the wildlife trade in general or seafood. Thirty-seven percent of campaigns reported some information on their inputs, 98% on strategies, 70% on outputs, 37% on outcomes (i.e., changes in the target audience), and 9% on impacts (i.e., biological changes or threat reduction). Information on outcomes and impacts was largely anecdotal or based on research designs that are at a high risk of bias, such as pre- and postcampaign comparisons. It was unclear whether demand-reduction campaigns had direct behavioral or biological impacts. The lack of robust impact evaluation made it difficult to draw insights to inform future efforts, a crucial part of effectively addressing complex issues, such as the wildlife trade. If demand-reduction campaigns are to become a cornerstone of the efforts to mitigate the unsustainable trade in wildlife, conservationists need to adopt more rigorous impact evaluation and a more collaborative approach that fosters the sharing of data and insights 
650 4 |a Journal Article 
650 4 |a Research Support, Non-U.S. Gov't 
650 4 |a behavior change 
650 4 |a cambios en el comportamiento 
650 4 |a demand reduction 
650 4 |a evaluación de impacto 
650 4 |a ilegal 
650 4 |a illegal 
650 4 |a impact evaluation 
650 4 |a mercado de fauna 
650 4 |a mercado negro 
650 4 |a mercadotecnia social 
650 4 |a outreach 
650 4 |a participación 
650 4 |a reducción de la demanda 
650 4 |a social marketing 
650 4 |a trafficking 
650 4 |a wildlife trade 
650 4 |a 减少需求 
650 4 |a 动植物贸易 
650 4 |a 影响评估 
650 4 |a 普及 
650 4 |a 社会营销 
650 4 |a 行为改变 
650 4 |a 贩卖 
650 4 |a 非法 
700 1 |a Wan, Anita K Y  |e verfasserin  |4 aut 
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