Estimating the extent and structure of trade in horticultural orchids via social media

© 2016 The Authors. Conservation Biology published by Wiley Periodicals, Inc. on behalf of Society for Conservation Biology.

Détails bibliographiques
Publié dans:Conservation biology : the journal of the Society for Conservation Biology. - 1989. - 30(2016), 5 vom: 21. Okt., Seite 1038-47
Auteur principal: Hinsley, Amy (Auteur)
Autres auteurs: Lee, Tamsin E, Harrison, Joseph R, Roberts, David L
Format: Article en ligne
Langue:English
Publié: 2016
Accès à la collection:Conservation biology : the journal of the Society for Conservation Biology
Sujets:Journal Article análisis de redes sociales comercio cibernético comercio social e-commerce mercado de plantas ornamentales mercado de vida silvestre mercado en línea online trade ornamental plant trade plus... social commerce social network analysis wildlife trade
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500 |a Date Completed 04.01.2018 
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520 |a © 2016 The Authors. Conservation Biology published by Wiley Periodicals, Inc. on behalf of Society for Conservation Biology. 
520 |a The wildlife trade is a lucrative industry involving thousands of animal and plant species. The increasing use of the internet for both legal and illegal wildlife trade is well documented, but there is evidence that trade may be emerging on new online technologies such as social media. Using the orchid trade as a case study, we conducted the first systematic survey of wildlife trade on an international social-media website. We focused on themed forums (groups), where people with similar interests can interact by uploading images or text (posts) that are visible to other group members. We used social-network analysis to examine the ties between 150 of these orchid-themed groups to determine the structure of the network. We found 4 communities of closely linked groups based around shared language. Most trade occurred in a community that consisted of English-speaking and Southeast Asian groups. In addition to the network analysis, we randomly sampled 30 groups from the whole network to assess the prevalence of trade in cultivated and wild plants. Of 55,805 posts recorded over 12 weeks, 8.9% contained plants for sale, and 22-46% of these posts pertained to wild-collected orchids. Although total numbers of posts about trade were relatively small, the large proportion of posts advertising wild orchids for sale supports calls for better monitoring of social media for trade in wild-collected plants 
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650 4 |a mercado de vida silvestre 
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650 4 |a online trade 
650 4 |a ornamental plant trade 
650 4 |a social commerce 
650 4 |a social network analysis 
650 4 |a wildlife trade 
700 1 |a Lee, Tamsin E  |e verfasserin  |4 aut 
700 1 |a Harrison, Joseph R  |e verfasserin  |4 aut 
700 1 |a Roberts, David L  |e verfasserin  |4 aut 
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