Tailoring hospital marketing efforts to physicians' needs
Marketing has become widely recognized as an important component of hospital management (Kotler and Clarke 1987; Ludke, Curry, and Saywell 1983). Physicians are becoming recognized as an important target market that warrants more marketing attention than it has received in the past (Super 1987; Wotr...
| Veröffentlicht in: | Journal of health care marketing. - 1980-1981. - 8(1988), 4 vom: 10. Dez., Seite 58-62 |
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| Format: | Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1988
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| Zugriff auf das übergeordnete Werk: | Journal of health care marketing |
| Schlagworte: | Journal Article |