Physician professional opinion leadership and physician advertising : a consumer view
The author reports a study of consumers' attitudes toward information provided by personal physicians versus information provided by physicians' advertising and introduces the concept fo professional opinion leadership. The results provide evidence that the credibility of physicians is rel...
| Veröffentlicht in: | Journal of health care marketing. - 1980-1981. - 8(1988), 2 vom: 16. Juni, Seite 47-57 |
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| 1. Verfasser: | |
| Format: | Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1988
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| Zugriff auf das übergeordnete Werk: | Journal of health care marketing |
| Schlagworte: | Comparative Study Journal Article |