Managing emotions. Accenting the positive might not produce the highest satisfaction payoff
The relationship between patient emotions during hospitalization and their retrospective satisfaction varies across service elements, across emotions, and is influenced by the temporal positioning of both emotions and the service element. Marketers should concentrate on reducing negative emotions at...
| Veröffentlicht in: | Marketing health services. - 1997. - 18(1998), 3 vom: 03., Seite 34-42 |
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| Format: | Aufsatz |
| Sprache: | English |
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1998
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| Zugriff auf das übergeordnete Werk: | Marketing health services |
| Schlagworte: | Journal Article |