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|a eng
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|a Gelb, B D
|e verfasserin
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|a Promoting physician referral services. Prospective users are not necessarily the best advertising target
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| 264 |
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1 |
|c 1997
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|a Text
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|a Date Completed 23.12.1997
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|a Date Revised 10.12.2019
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|a published: Print
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|a Citation Status MEDLINE
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| 520 |
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|a Providers of physician referral services (PRSs) often focus advertising toward consumers who are least aware that such services exist. However, focusing advertising toward a more aware audience might be more useful. A recent study found that consumers most familiar with health care services are most likely to remember the concept of a PRS. Since these consumers may discuss PRSs with others, there appears to be value in promoting PRSs to more aware consumers as intermediaries to diffuse information to less aware consumers
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|a Jones, M Y
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