Does marketing relate to hospital profitability?
The authors examine the relationship of hospitals' marketing activities--including the use of market intelligence activities, interfunctional coordination activities, and organizational responsiveness activities--to financial performance. The results suggest it would be valuable to hospital mar...
| Veröffentlicht in: | Journal of health care marketing. - 1980-1981. - 13(1993), 2 vom: 10., Seite 18-25 |
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| 1. Verfasser: | |
| Weitere Verfasser: | , |
| Format: | Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1993
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| Zugriff auf das übergeordnete Werk: | Journal of health care marketing |
| Schlagworte: | Journal Article Review |