Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice
Choice-based conjoint is a popular technique for characterizing consumers' choices. Three eye-tracking studies explore decision processes in conjoint choices that take less time and become more accurate with practice. These studies reveal two simplification processes that are associated with gr...
| Veröffentlicht in: | Journal of Marketing Research. in. - American Marketing Association. - 53(2016), 1, Seite 1-17 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
2016
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| Zugriff auf das übergeordnete Werk: | Journal of Marketing Research. in |
| Schlagworte: | Behavioral sciences Applied sciences Information science Physical sciences Mathematics Business |
| Online verfügbar |
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