Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice
Choice-based conjoint is a popular technique for characterizing consumers' choices. Three eye-tracking studies explore decision processes in conjoint choices that take less time and become more accurate with practice. These studies reveal two simplification processes that are associated with gr...
Veröffentlicht in: | Journal of Marketing Research. in. - American Marketing Association. - 53(2016), 1, Seite 1-17 |
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Format: | Online-Aufsatz |
Sprache: | English |
Veröffentlicht: |
2016
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Zugriff auf das übergeordnete Werk: | Journal of Marketing Research. in |
Schlagworte: | Behavioral sciences Applied sciences Information science Physical sciences Mathematics Business |
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