Predicting new service adoption with conjoint analysis: external validity of BDM-based incentive-aligned and dual-response choice designs
In this paper, we compare the standard, single-response choice-based conjoint (CBC) approach with three extended CBC procedures in terms of their external predictive validity and their ability to realistically capture consumers' willingness to pay: (1) an incentive-aligned CBC mechanism (IA-CBC...
| Veröffentlicht in: | Marketing Letters. in. - Springer Science + Business Media. - 27(2016), 1, Seite 195-210 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
2016
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| Zugriff auf das übergeordnete Werk: | Marketing Letters. in |
| Schlagworte: | Behavioral sciences Applied sciences Economics Mathematics Business Arts |
| Online verfügbar |
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