A comparison of two methods for assessing awareness of antitobacco television advertisements
Background This study uses an online survey panel to compare two approaches for assessing ad awareness. The first uses a screenshot of a television ad and the second shows participants a full-length video of the ad. Methods We randomly assigned 1034 Minnesota respondents to view a screenshot or a st...
Ausführliche Beschreibung
Bibliographische Detailangaben
| Veröffentlicht in: | Tobacco Control. - BMJ Publishing Group, 1992. - 25(2016), 3, Seite 301-306
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| 1. Verfasser: |
Luxenberg, Michael G
(VerfasserIn) |
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| Weitere Verfasser: |
Greenseid, Lija O,
Depue, Jacob,
Mowery, Andrea,
Dreher, Marietta,
Larsen, Lindsay S,
Schillo, Barbara |
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| Format: | Online-Aufsatz
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| Sprache: | English |
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| Veröffentlicht: |
2016
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| Zugriff auf das übergeordnete Werk: | Tobacco Control
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| Schlagworte: | Social sciences
Health sciences
Behavioral sciences
Applied sciences
Political science
Information science |
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