WHY RESIST? EXAMINING THE IMPACT OF TECHNOLOGICAL ADVANCEMENT AND PERCEIVED USEFULNESS ON MALAYSIANS' SWITCHING INTENTIONS: THE MODERATORS

The adoption of new technology represents a critical issue that firms need to confront when an improved product version is introduced to customers. Although prior research has established the benefits of technological improvements, it is still unclear why customers are typically slow to accepting ne...

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Bibliographische Detailangaben

Veröffentlicht in:	The Journal of Developing Areas. - Western Illinois University, 1966. - 49(2015), 3, Seite 65-80
1. Verfasser:	Hashim, Nik Mohd Hazrul Nik (VerfasserIn)
Weitere Verfasser:	Pandit, Ameet, Alam, Syed Shah, Manan, Rosli Abdul
Format:	Online-Aufsatz
Sprache:	English
Veröffentlicht:	2015
Zugriff auf das übergeordnete Werk:	The Journal of Developing Areas
Schlagworte:	Social sciences Applied sciences Business Behavioral sciences