Frequent-Flier Programs as a Determinant in the Selection of Preferred Airlines by Corporations
Frequent-flier programs (FFPs) are used by airlines to generate loyalty and attract new customers. Research has shown that these programs significantly affect travelers' choice of airlines. In the managed travel environment where corporations select preferred airlines based on various determina...
| Veröffentlicht in: | Transportation Journal. - Pennsylvania State University Press, 1961. - 52(2013), 3, Seite 344-364 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
2013
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| Zugriff auf das übergeordnete Werk: | Transportation Journal |
| Schlagworte: | Corporate travel airline selection criteria frequent-flier programs South Africa Business Social sciences Applied sciences Mathematics |